The Evolution of the Denver Broncos Logo: A Timeless Icon in Vintage Sportswear


Welcome to our online vintage sportswear store, where we celebrate the rich history and iconic designs of sports teams around the globe. Today, we're diving deep into the fascinating story behind one of the most recognizable symbols in American football – the Denver Broncos logo. With its distinctive color scheme and bold design, the Denver Broncos logo has evolved over the years, captivating fans and collectors alike. In this extensive and SEO-friendly blog article, we'll explore the history, design, and significance of the Denver Broncos logo, as well as its impact on vintage sportswear. So, buckle up and join us on this exciting journey through time!

  1. The Early Years: 1960-1962

The Denver Broncos were founded in 1960 as part of the American Football League (AFL). In the team's early years, the Denver Broncos logo featured a cartoonish, brown-and-white bucking horse with a flowing mane and tail. The horse was depicted with its front legs in the air and a football player riding on its back, wearing a yellow jersey and blue pants. This logo was short-lived, as the team decided to rebrand in 1962.

  1. The First Major Redesign: 1962-1967

In 1962, the Denver Broncos logo underwent its first major redesign. The new logo featured a sleek, white horse with a blue mane and tail, standing on its hind legs and facing left. The horse was adorned with a bright orange outline and a blue football helmet with an orange stripe and white "D" on the side. This logo was a significant departure from the previous design, showcasing a more modern and streamlined aesthetic.

  1. The Iconic "D" Logo: 1968-1993

In 1968, the Denver Broncos introduced the iconic "D" logo that would become synonymous with the team for the next three decades. The logo featured a bold, orange "D" with a white border and a blue outline. The "D" was designed to resemble a horse's head, with the negative space between the vertical line and the curve of the "D" forming the horse's eye. This clever design was instantly recognizable and became a favorite among fans and collectors.

  1. The Modern Era: 1994-Present

In 1994, the Denver Broncos logo underwent another major redesign, this time moving away from the traditional "D" to embrace a more aggressive and modern look. The new logo featured a fierce, blue-and-orange horse with a flowing mane and tail, charging forward with its head lowered and nostrils flared. The horse's body was outlined in white, with an orange mane and tail, and a white stripe running down its face. This new logo represented a fresh start for the team and quickly became popular among fans.

  1. The Impact on Vintage Sportswear

The Denver Broncos logo has had a significant impact on vintage sportswear, with fans and collectors eagerly seeking out vintage jerseys, hats, and other apparel featuring the iconic designs. The vintage sportswear market has grown steadily in recent years, with fans looking to connect with the rich history and nostalgia of their favorite teams. The Denver Broncos logo has been a key player in this market, with fans and collectors paying top dollar for rare and authentic vintage items.


The Denver Broncos logo has evolved significantly over the years, from its humble beginnings as a cartoonish bucking horse to the sleek and modern design we know today. Each iteration of the logo has left its mark on the team's history and the world of vintage sportswear, capturing the hearts of fans and collectors alike. As we celebrate the Denver Broncos and their iconic logo, we invite you to explore our online vintage sportswear store for a curated selection of authentic and unique Denver Broncos merchandise. Whether you're a die-hard fan or a collector, we have something for everyone. So, join us on this journey through time and discover the timeless appeal of the Denver Broncos logo!
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